Learning More about Social Media Marketing

Some people consider traditional marketing and internet marketing as too challenging. Wait till they try Social Media Marketing, which is like herding cats. In order to help you get a deeper understanding about this latest media phenomenon, it is best to break it down into something that is easier to digest.

Social – finding enjoyment in the company of others in a friendly and expressive way, which often comes with exchanging views on the same wave length. You can also visit https://www.exalteddigital.com/our-services/social-media-marketing/ to get more information about social media marketing services in Canberra.

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Media – a means to communicate (such as television, radio, newspapers, magazines) that has the ability to reach people and influence them

Marketing – what a company does to gain more customers and establish a relationship with them

Social Media Marketing aims to have companionship with customers that share common views and interests by means of social sites, in order to build a long-lasting relationship, which in turn gains more revenues.

Regular marketing can be thought of as a one-way street, where you can posts ads on a newspaper or television to let you deliver a message to targeted audience, but with limited ability to engage with your customers. You have control over majority of the mechanisms such as message, creative implementation and frequency, among others.

Keep in mind that Internet marketing enables you to efficiently deliver a message, which is tailored to your targeted audience and allows you as well to engage with your customers. You have control of the same abovementioned mechanisms.