You do not need to be a digital marketing geek to comprehend how fast the trend of mobile web surfing has caught up in recent times. Some of the recent studies reveal that web traffic that comes from mobile platforms accounts for over 15% of the total visitors and it is on the rise. So, what does this mean for you?
Well, it is a wake-up call if you have not done anything to target the mobile web browsers. Since the number of mobile web users has risen so drastically, you need to develop a mobile version of your website for your target audience to keep them connected, on the move!
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What Should You Do?
For hooking in your web audience at large, you can have a different website for mobiles as well as for desktops, tablets, and iPads. This will work fine provided you have adequate time and patience to update all the versions regularly.
But having a website developed for every single device and keeping them updated is a great ordeal and ideally, you should have one website, which runs off one CMS, readjusts itself in different screen sizes of varying devices.
Herein, you can embrace two proven techniques – Responsive Web Design (RWD) and Adaptive Web Design (AWD). Although there are certain similarities between the two techniques, yet they differ in varying ways.